The T60 is set to launch soon. Why is SAIC entrusting the pickup truck trial run to Maxus?
SAIC is now entering the pickup truck market, with its first model being the Maxus T60 pickup, which will make its debut at the Guangzhou Auto Show on November 18 this year. Clearly, it’s Maxus that’s spearheading SAIC Group’s “campaign” to conquer the pickup truck segment. Why has SAIC, a newcomer to the pickup truck market, entrusted Maxus with taking the lead? And just how competitive is the Maxus pickup truck? These are undoubtedly the topics of greatest concern for both the market and consumers. Why Maxus, specifically? Influenced by the Soviet-era automotive classification system, Chinese pickups have entirely different characteristics from those in Europe and the U.S. Although both are classified as pickups, in the U.S., they fall under the passenger-car category, whereas in China, by virtue of their classification, pickups are labeled as commercial vehicles—reflecting in the market that pickups have become more suited for business use.
发布时间：2016-11-27
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